A large number of ports and their regions in Greece and Italy are facing substantial problems as a result of the great variability in transport demand. Demand variability is more pronounced and can be addressed with greater difficulty in ports and port areas of medium size that include a historical centre and attract tourists.

When demand is highly variable, building the infrastructure for serving demand peaks is not economically advisable or feasible. If built, such infrastructure would be underutilized except for short periods, during which substantial demand loads move in and out of the port, but would still incur substantial maintenance expenses.

Not addressing the situation often results in very heavy congestion, in which vehicles can come to a perfect standstill. This will inevitably result in reducing accessibility of the port and key facilities in the area, reducing the effectiveness of port logistics, and reducing road safety. This problem worsens when the cargo carried is dangerous or susceptible to deterioration. Moreover, congestion provoked by heavy traffic in the port is a frequent phenomenon that disrupts proper execution of safe maritime activities.

Being a key part of the solution, ITS implementation can improve the efficiency and effectiveness of the transport system, and can offer critical solutions to problems related to high variability of travel demand, such as heavy congestion, infrastructure deterioration, environmental pollution, environmental degradation, substantial trip time increase, reduced service level offered to fleets, private cars and tourists.

This project is expected to contribute to implementation of novel transport approaches and solutions, primarily through operation of a unified platform of integrated methodologies using advanced technologies and ITS in ports and port areas.

It will facilitate commercial operations and will aid local and regional authorities in implementing ITS strategies for the effective implementation of safe multimodal transport using sustainable methods and allowing interaction with public transport. It is expected that, as a result, air pollution will be reduced and investment will increase. The complete system will be sustainable and can lead to system expansion within the national Master Plan, and EU Directive 2010/40.